8 Reasons You’re Losing Money On Your Blog

8 Reasons You're Losing Money on Your Blog | ProbBlogger.net

This is a guest contribution from Larry Alton. 

You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money.

What’s the problem? Here are some possible culprits and what you can do to overcome them. (more…)

You Should Be Listening to Your Customers Like You Listen to Your Friends


Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. The same is not true of your relationship with your social audience. (more…)

These Major Accuracy Problems Are Affecting Your Marketing Reporting

Marketing Reporting

Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marketing metrics. We now have the technology to take more sophisticated measurements in more diverse areas, and we can mine that data less expensively as well. (more…)