Hello and welcome to the first Reading Roundup of 2017! May this be the year we make the breakthroughs we want, understand the things we haven’t yet, and have more fun than ever. Let these readings be your guide! (more…)
This is a guest contribution from Larry Alton.
You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money.
What’s the problem? Here are some possible culprits and what you can do to overcome them. (more…)
Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. The same is not true of your relationship with your social audience. (more…)
Back in 2013 the founder of this blog, Darren Rowse, tweeted a question asking Problogger followers to share the biggest challenge that they face as a blogger. I think the majority of us can guess what the most common challenge was. You guessed it! It was time, or more specifically: finding time to blog or having enough time to blog.
In today’s lesson I want to tell you a story – a story of advice I was given when I was starting out that I ignored – a story of regret and a story that I hope might move you to taking some action! (more…)
Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marketing metrics. We now have the technology to take more sophisticated measurements in more diverse areas, and we can mine that data less expensively as well. (more…)
When was the last time you held a real, physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business on its head. No one is untouched, not even a prestigious publication like The New York Times. (more…)