You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. (more…) [...]
This is a guest contribution from Larry Alton.
You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money.
What’s the problem? Here are some possible culprits and what you can do to overcome them. (more…) [...]
Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Because you are involved in this seamless interchange of information, and listening intently, you know as much about many of your friends as you do about yourself. The same is not true of your relationship with your social audience. (more…) [...]
Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marketing metrics. We now have the technology to take more sophisticated measurements in more diverse areas, and we [...]
In today’s lesson I want to talk about New Year’s Resolutions and Goals and want to suggest setting a goal that I think will help to set your blogging up for a great year of blogging. (more…) [...]
2017 is your year! If you’re thinking of starting a blog, levelling up on your blog, or are looking to take your blog in a new direction, we are deep-diving into our content archives this week for the best posts to help you do just that.
Nothing stops a blog faster than running out of time to create and market it, but if we take a look at our working style (and *ahem* bad habits), we can easily see where we can cut out what isn’t working and how we can make good habits as automatic as bru [...]