There’s nothing like the dawn of a new year to get the adrenaline pumping, the motivation at DEFCON level, and the desire to do everything right like a new year’s resolution on steroids when it comes to our blogs. Maybe this is the year we get our big break if we just work hard enough! (more…)
Creating Spectacular Content to Capture Client Interest
One of the best tools to use for driving potential clients to your website is to incorporate a web log, or blog. Blogs originally came into existence so people could write about their life and share it with the world. Smart internet marketers quickly saw the potential for reaching out to the vast internet audience, and began utilizing blogs to increase sales. Carefully crafted blog content powered by SEO, or search engine optimization is a low cost way to market and to build sales.
How Do Blogs Work?
Content should be at the heart of your blog. Your goal is to connect with your readers on a friendly level, rather than a sales person-to-client level. So you should write or use content that is conversational rather than preachy or obviously sales driven. Our tendencies as human beings are to trust friends, but to dislike salespeople. When writing your blog, keep it light and caring, but informative and interesting. Cover topics that the other guys in your niche don’t. Highlight what makes you different from the pack. Always be honest and sincere. It may be necessary to do some research about your chosen niche. Read other blogs and product service sites for new information that you can work into your website and blog.
Capturing Content if You Don’t Write
So you still want to use a blog to market your website, however, you’re not a writer. What do you do? Well, the internet is your answer, because there are hundreds, if not thousands, of content websites with millions of articles on all topics for use by people who are not necessarily the strongest or creative of copywriters. Many of these websites give away the articles for free. All you have to do is to sign up. Sometimes they offer a certain number of articles per month and if you want more, then you may have to pay a nominal fee.
Another way to capture content for your blog is to team up with someone else and share your copy, your ideas and other resources. Many blogs are produced by teams of writers, rather than just one, who take turns posting. This takes away the burden from everyone on the team of individually having to come up with something new every single day. The quickest way to kill your blog is to let it stagnate without adding new information on a regular basis.
Utilize Search Engine Optimization
All of your content should be search engine optimized, meaning it should be sprinkled with the buzz words of your niche market throughout the copy. These buzz words are the words that people looking for your services and products load into a search engine in order to find relevant websites. The most successful SEO blogs routinely land their pages at the top of the search page, where the searchers will find it first, by keying on the buzz words and strategically placed keywords. Statistics have shown pages in the first five search engine spots usually are the ones making the most sales. Buzz words or keywords are good, however don’t overload the copy. For instance, a 500 word article should have no more than 3 or 4 keywords. They should come at the top, the middle and at the end of the content. Anything more is spam or junk mail.
Video Marketing refers to the promotional strategy deployed by companies to promote products and services by using short, attractive and educational videos. The main purpose of preparing such videos is to induce or spread awareness to the prospective customers about an organization and its products. An entrepreneur can entice a potential client for the purchase of the product by spreading its awareness. The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.
In an advertisement that comprises of text, a potential client has to go through the text to figure out the message conveyed. This consumes time and effort on the part of a targeted customer. However, if the same message communicated through visual demonstration it consumes less time and a customer grasps the message with ease. A visual illustration has the potential to create an impact on the minds of a viewer. Therefore, a promotional video should be short, alluring and informative in nature. These features in a video help a viewer to retain the message for longer time. It may tantalize him to purchase the product or service mentioned in the video. Many marketers use Internet marketing videos due to the emerging trend of more people turning to Internet in search of information. Therefore, online video helps you in reaching a wide range of best prospects instantly. Online video enables you to reach the targeted customers across geographical boundaries and fetch maximum number of customers. This expands the customer base of a company. It also enables an entrepreneur to tap the international market and make his presence felt not only in the national market but also in the foreign market. Online promotional videos are catchier as compared to other types of advertisement. It captures a viewer’s attention quickly and ingrains the intended message much fast than the simple text. A video can give a demonstration of a product’s use and usability. You can also add effects to the video to make it more appealing.
There are many video marketing services offered if an entrepreneur decides to get an attractive video made by any good company. Technology has also improved tremendously that provides you different tools to track traffic and analyze results. There are various tools available that shows the number of times video played by prospective clients. Others help you to know the number of visits paid by the customers after watching the video. Many other types of tools show the number of visits converted into sales.
So What the Heck is a Blog?
Possibly the weirdest word to come from the Internet lately, aside from maybe Twitter, is blog. Short for weblog, a blog is generally a website that chronicles the publishing of information. Some people use these as an online diary, explaining who they are and what they are doing. Businesses and professional groups often use them to describe various things happening within their institutions, such as promotions or the progression of new product development.
Some people have even figured out how to use blogging to make money – which is exactly what were going to teach you how to do. After no time, it will be directly integrated into whatever Internet marketing strategies that you may have.
Where Can I Blog?
You can publish or read blogs just about anywhere. Many major news institutions and other websites, like Wired, have entire sections of their websites dedicated to blogs. Other websites are nothing more than just a blog – in fact, most of the most popular websites on the Internet right now are essentially just well-designed blogs that publish new information on a daily or even hourly basis.
What this means is that if you want to, you can buy up a domain you like through a service like GoDaddy and begin blogging right away. However, this costs money, as you will have to not only buy the domain, but you will also have to have the blog itself hosted. After attaining your own domain, you will want to install blogging software, like Joomla or WordPress, to begin blogging.
Alternatively, you can jump onto a number of different websites dedicated to hosting blogs for free to get your feet wet. While there is nothing innately worse about freely-hosted blogs, they do require you to have particular elements attached to your URL, as well as being forced to follow their terms of service. Blogger and WordPress are two of the more popular free blogging spots out there.
So Where Should I Begin?
If this is your first time blogging, then we recommend you begin by jumping onto one of the free blogging websites so that you can learn the basics without having to pay for it. Create a few entry posts, read other blogs of similar content, and familiarize yourself with the publishing text and images process. Youll be ready to be making money blogging in no time!
With that being said this technique is more than a web ad and an email to a database. It covers multiple venues and tactics, spanning across the web to provide you with a winning strategy. If you want to have a successful internet campaign you need to plan out things carefully.
These five tips will help you to plan out your own strategy. They will help to bring together a cohesive marketing strategy that will be as efficient and effective as possible.
Speak Clearly : You need to make sure that your tactics speak clearly and concisely. You need to effectively communicate your message to the masses; this means that they can easily understand the message that you are trying to get across. Think about what you are trying to say to your audience and say that in the clearest way possible.
Know your Target : You need to make sure that you understand everything that there is to know about your target market. You want to know how they operate to understand exactly how to market to them. If you do not know your target, you will not be able to effectively reach them with your ad strategy.
Know your Options : Every good promotional plan will completely exhaust available options. You need to know your various options, and need to work to understand which of these various options will work for your company.
Work Cohesively : A strategy needs to execute materials that are cohesive. Cohesive tactics will help to create a campaign, making your broadcasting as effective as possible. Keep the same tone in your writing style and the same design style to create a cohesive look.
Follow Up : In the end, you need to make sure that your efforts were successful. You need to follow up with your strategy, analyzing your tactics and methods after the marketing campaign is carried out. This will help you to understand whether or not you need to tweak, change, or completely end your campaign.
These tips make it easy for you to plan out all of the intricate details of your online marketing strategy. They will help you to understand how to speak to your audience, how to narrow in on your audience, and how to bring together an entire strategy. This cohesive campaign and strategy will help to keep your business on track as it reaps the benefits of internet advertising.
Blog Marketing For Money
Blog marketing is something that most everyone is doing that owns a blog. You are going to find that many of them are blogging for money, and many are not. The numbers really vary and depend on what you are looking at. If you are wanting a home business that consists of blog marketing, then you would be blogging for money. However, if you just have a blog that you use to write your thoughts and journal more or less, you are probably not blogging for money. Everyone blogs for a different reason.
Blog marketing to make money means that you are simply blogging for a profit. If you are going to make an amount of money that will add up to become anything, you need to be persistent, and consistent. To do so there are some things as well as techniques and tools that you must know and know how to use. Keep reading for more.
While good content is something that you will need for your blog to make money, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog to make money. Content is the key to successful marketing lately.
Tracking is another part of blog marketing for money that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing and making money while blogging. You will want to know what keywords are working, and which are not. So that you will know which keywords to use more of and which ones to drop.
Another thing that is important when you are blog marketing for money is to find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, and the more the better in this case.
Blog marketing for money can be done. You just simply have to know what works and what does not. It is truly a trial and error basis. If you think you might know of a new way to market your blog the most effectively, try it! You just never know if it will work for you until you do. Then if you find something that works and works well, consider making it in to an ebook and marketing that as well. You will have the know how, it is just a matter of using it. Learn how to generate free leads and build a residual monthly income www.ApocOrder.com
Learn how to generate FREE Leads on Karan Auhi’s blog. Karan Auhi is an expert network marketer and success coach. He is currently the Marketing Director of APOCNetwork and a Success Coach. Check out his blog to learn how you too can become part of the top 3% earner of network marketers and generate targetted traffic and free leads to your MLM business today. free leads
When speaking about search engine optimisation strategy it is very important to note and understand that it is a totally moveable feast. As the Internet system as a whole moves incessantly forward and search engines make continuous progress means a need for a ever watchful eye on the changes needed in your SEO strategy. Search engines are improving constantly providing the clients with new rules they are required to obey. Their parameters and algorithms undergo changes and some of them are often invisible on the face of it, they are like secret agents sent to take control of every link and to sort out the sheep from the goats in a very clever and rigorous manner. So if your search engine optimisation was very successful yesterday that doesn’t necessarily mean it is going to give high results today.
If you want to be sure
Let’s look at one tried and tested method that is not only true and functional but also gaining strength. You need good articles, but not just any, they should have relevant content and the latter should contain no less relevant key words in due order and number. So writing articles that answer the purpose of your business and submitting them to necessary article directories is a process that presently succeeds in getting high quality back links. Bear firmly in mind that your contents should be good high quality ones, they have to arouse the reader’s interest in what you write about, so do not deviate from the subject or write off the topic; it will do no good for your business at all. Moreover your literary artworks should be unrivalled and unique. The rule is simple more “secrets” you will share, the more links you will have. Articles are considered to be the most asked-for textual contents in search engine optimisation thus the search engines indexing your web content will push it quickly to the top ranking it highly. So the search engines favouring your UK link popularity development will certainly deliver your interesting information to the reader. As you can see you need back links as they are your promoting agents. However search engines prefer one-way back links far more than those of reciprocal or as they are also known as two- way links. So, as it is obvious for everybody, you should place greater effort in establishing those of the first type.
Calculations to succeed
The moment you submit your articles to the directories, the latter allows you to locate up to 3 anchor texted back links. Not wasting any time you should take the offered advantage and link back to your own website choosing anchor texted keyword phrases for your keywords you have already determined you wish to see ranked in the search engines. As you can see it does not take a rocket scientist to work out that the more relevant content you have the more links you are allowed to promote.
This article furnishes a few explanations providing you only one or two infallible hints and methods to assist your UK SEO; however you and exploit many more tips by searching the Internet and thus improving your situation even further.