These Major Accuracy Problems Are Affecting Your Marketing Reporting

Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed […]

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5 Instagram Audience Development Strategies

When was the last time you held a real, physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business on its head. No one is untouched, […]

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10 Trends Driving Visual Content Marketing in 2017 (Infographic)

Visual content has become so prevalent that it’s no longer just a piece of the marketing industry, but its core. The widespread adoption of video across almost all platforms means that marketers need to refocus their efforts throughout 2017. An infographic from Venngage examines how marketers are using visual content and the challenges they face.

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Make More Time to Write

  2017 is your year! If you’re thinking of starting a blog, levelling up on your blog, or are looking to take your blog in a new direction, we are deep-diving into our content archives this week for the best posts to help you do just that.

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